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Transitioning to Online Auctions—What Buyers & Sellers Need to Know
The auction world is evolving, and so are we. With changing customer preferences and advances in technology, Holbert Auctions & Antiques is moving toward primarily online auctions. Here’s what you need to know:
AUCTIONS & SUCH
8/17/20251 min read
Effective marketing is essential for strong auction results. At Holbert Auctions & Antiques, we use a multi-channel approach to reach the right buyers and maximize exposure for every lot.
Our Marketing Strategy:
Professional Photography: Every item is photographed in high resolution, ensuring it looks its best online and in print.
Compelling Descriptions: We craft clear, keyword-rich descriptions to attract both casual browsers and serious collectors.
Social Media: Videos, reels, and targeted ads on Facebook and Instagram consistently generate high engagement and bidder turnout. According to Statista, over 70% of U.S. adults use social media, making it a powerful tool for auction promotion.
Email Campaigns: Our opt-in mailing list receives advance notice of upcoming sales, featured lots, and auction highlights.
Auction Aggregators: We list major auctions on platforms like AuctionZip, LiveAuctioneers, and Invaluable, exposing your items to a global audience.
Special Promotion for High-Value Items:
We create custom marketing plans for standout lots, including press releases, direct outreach to collectors, and boosted social posts.
Results Matter:
Our approach consistently delivers strong attendance and competitive bidding. Interested in consigning? Contact us to discuss a tailored marketing plan for your items.